A family of presentation boxes, trays, and travel cases developed for retail jewelry and watches — rigid construction engineered for repeat handling on a sales floor.
Retail jewelry packaging has a job that print packaging doesn't: it gets opened and closed by a salesperson dozens of times a day, on camera, in front of a customer, and it needs to still feel precise on the thousandth open. The hinge, the lid-to-base tolerance, and how the lining seats around a ring or a pendant all get designed against that repeat-use case, not just the first unboxing.
The box above uses a wrapped-cloth shell over rigid board with a lift-off lid, a metal emblem inlaid at the seam, and a foam-and-satin interior contoured to hold the piece without gapping. The interior geometry — the notch, the ridge height, the base cavity — was modeled to spec before the vendor cut a single sample.
The same structural logic scales across formats — a compact ring-and-earring set, a multi-drawer jewelry chest for a larger collection, and softer retail finishes for gift and children's lines. Each keeps the lift-off or hinged-lid mechanism consistent while the interior tooling changes to fit what it's holding.
Watch and accessory travel cases use a firmer shell — zip closures, a rigid EVA or board core, and a lining built to keep multiple pieces from contacting each other in transit.
