About

Structural designer, hands-on prototyper, and CAD generalist.

I'm an industrial designer with 15+ years developing structural packaging, retail environments, consumer products, and branded merchandising systems — from first sketch through commercialization. My background spans premium tobacco, fine jewelry, footwear, and consumer goods, with fluency across CAD platforms, rapid prototyping, and vendor-side manufacturing.

I like solving manufacturing problems as much as I like drawing the shape that started them — dielines and tooling constraints are part of the design, not an afterthought to it.

Download résumé (PDF) ↓

Experience

Where the work has lived

2021 — Present

Industrial Cigar Co. — Frisco, TX

Co-owner / Member Experience Director / Merchandising & Packaging Designer. Direct merchandising strategy for a premium cigar lounge and retailer; design packaging, collector boxes, and limited-edition merchandising in direct collaboration with manufacturers and brands including Crux Cigars and E.P. Carrillo, from concept through production.

2015 — 2018

Chippenhook Co. — Lewisville, TX

Senior Industrial Designer, Structural Packaging & Retail Display. Conceptualized and designed jewelry and fixture retail packaging and displays in 3D (Inventor, AutoCAD, Showcase, KeyShot); built constructive plans for wooden furniture and managed packaging design end to end.

2013 — 2015

Wixahero — Mexico / Dallas

Co-founder, Owner & Product Designer. Founded and designed the product line for a brand rooted in traditional Wixárika Mexican craft, from packaging and product design to brand direction.

2009 — 2014

Piagui Group / Nine West — Guadalajara, MX

Senior Footwear Designer. Designed seasonal footwear collections from concept through production for Nine & Co., NW Kids, and Andrea; led 2D/3D design, trend research, and vendor communication across Italy, Spain, and China.

2005 — 2013

Earlier — Guadalajara, MX

Design department coordinator (Footwear Internacional), industrial design intern (AirDesign — automotive components), and design/architecture roles spanning furniture, interiors, and 3D visualization. Adjunct professor of Industrial & Product Design, ITESM Guadalajara.

Capabilities

Tools & areas

CAD & Visualization

SolidWorks & Autodesk Inventor
Rhino & Alias Studio
AutoCAD & KeyShot rendering
3ds Max, Photoshop, Illustrator, InDesign

Making & Manufacturing

Rapid prototyping & 3D printing
Clay milling & master models
Epoxy fiberglass casting
ABS thermoforming
Manufacturing documentation

Practice

Structural & packaging design
Retail merchandising systems
Vendor & cross-functional collaboration
Product commercialization
Spanish (native) · English (advanced)