Five years designing seasonal footwear collections for Nine West's Mexico division, plus the branded point-of-sale hardware built to merchandise footwear and accessories on the floor.
Seasonal footwear design runs on a different clock than packaging — full collections turned from trend research through 2D and 3D design to production-ready specification, sourced and vetted with vendors across Italy, Spain, and China. The collection below spans heels, boots, and sandals developed for Nine & Co. and related lines.
On the retail side, footwear and footwear-adjacent brands need packaging and display that survives a shelf, not just a photograph — the Skechers and Skech-Air boxes below use a window-front structure so the shoe sells itself before the box is opened.
